Behavioral science-led interventions and campaigns that shift practices at scale.
When outcomes depend on adoption—enrollment, service uptake, prevention behaviors—SBCC is the bridge between policy intent and what people actually do. Awlers designs SBCC strategies grounded in local context, tested with audiences, and improved through real-time feedback.
BUILT FOR ADOPTION
From diagnosis to rollout support, we design campaigns that improve uptake—and prove it with data.
SBCC is most useful when the “what” is clear—policy, service, or program exists—but uptake is uneven, trust is fragile, or behaviors don’t match intentions.
Outcome
Higher uptake through clearer journeys, trusted messengers, and barrier removal.
Outcome
Better adherence by targeting behavioral drivers (norms, friction, incentives).
Outcome
Tools and training that make the “right behavior” easier to deliver consistently.
Outcome
Higher uptake through clearer journeys, trusted messengers, and barrier removal.
Outcome
Better adherence by targeting behavioral drivers (norms, friction, incentives).
Outcome
Tools and training that make the “right behavior” easier to deliver consistently.
We run rapid formative research to identify behavioral barriers, motivations, social norms, and decision contexts—then segment audiences and map influencers.
We translate insights into a practical SBCC strategy: behavioral objectives, theory of change, message platform, channel mix, activation plan, and governance.
We design and test content that works in real contexts: interpersonal counseling tools, community kits, social/mid-media content, and training materials for frontline actors.
We coordinate delivery across stakeholders and channels, track performance, and adapt fast—using monitoring, surveys, and listening to improve what’s deployed.
We run rapid formative research to identify behavioral barriers, motivations, social norms, and decision contexts—then segment audiences and map influencers.
We translate insights into a practical SBCC strategy: behavioral objectives, theory of change, message platform, channel mix, activation plan, and governance.
We design and test content that works in real contexts: interpersonal counseling tools, community kits, social/mid-media content, and training materials for frontline actors.
We coordinate delivery across stakeholders and channels, track performance, and adapt fast—using monitoring, surveys, and listening to improve what’s deployed.
We work in short cycles—build, test, learn, adapt—so the strategy survives contact with reality.
Rapid evidence scan, stakeholder mapping, field immersion, and behavioral problem definition.
Segmentation, behavioral objectives, theory of change, message platform, and channel architecture.
Message testing, prototype tools, pilot activation, and iteration with real users.
Rollout support, partner coordination, training, monitoring dashboards, and course correction.
We design measurement early—so you can see whether a campaign is generating reach, understanding, intent, and real behavior change (not just impressions).
Toolbox
AI-supported where useful—always with privacy-by-design and clear governance.
A selection of engagements where communication, behavior, and delivery were designed together.
Client names anonymized where required.
Built an evidence-based SBCC framework, produced interpersonal tools and social content, and supported rollout with monitoring loops.
Designed a unified multi-channel campaign and coordinated stakeholders to reinforce protective behaviors and increase adoption of the exposure notification app.
Supported communication and engagement to improve citizen understanding and enrollment—paired with monitoring and listening to detect friction.
We adapt SBCC to the delivery realities of each sector—systems, trust dynamics, incentives, and access constraints.
Behavior change work must be effective—and respectful. We prioritize accuracy, dignity, inclusion, and safety in every intervention.
Avoid stigma, blame, or unintended exclusion.
Culturally grounded messages and trusted messengers.
No manipulation—clear intent and factual information.
Privacy-by-design when collecting feedback and signals.
Let’s discuss your objectives, audiences, constraints, and the fastest path to measurable adoption.