Social & Behavioral Change Communication (SBCC)
Behavioral science-led interventions and campaigns that shift practices at scale.
When outcomes depend on adoption—enrollment, service uptake, prevention behaviors—SBCC is the bridge between policy intent and what people actually do. Awlers designs SBCC strategies grounded in local context, tested with audiences, and improved through real-time feedback.
- Behavioral diagnosis that identifies the real barriers (and levers)
- Campaigns designed for rollout—tools, partners, field activation
- Measurement loops (surveys + listening) that keep delivery honest
BUILT FOR ADOPTION
Field-ready SBCC, backed by measurement
From diagnosis to rollout support, we design campaigns that improve uptake—and prove it with data.
Adoption is the outcome. We design for it.
SBCC is most useful when the “what” is clear—policy, service, or program exists—but uptake is uneven, trust is fragile, or behaviors don’t match intentions.
Low enrollment / participation
Outcome
Higher uptake through clearer journeys, trusted messengers, and barrier removal.
Prevention behaviors don’t stick
Outcome
Better adherence by targeting behavioral drivers (norms, friction, incentives).
Frontline delivery needs reinforcement
Outcome
Tools and training that make the “right behavior” easier to deliver consistently.
Low enrollment / participation
Outcome
Higher uptake through clearer journeys, trusted messengers, and barrier removal.
Prevention behaviors don’t stick
Outcome
Better adherence by targeting behavioral drivers (norms, friction, incentives).
Frontline delivery needs reinforcement
Outcome
Tools and training that make the “right behavior” easier to deliver consistently.
End-to-end SBCC—strategy, content, activation, measurement.
Behavioral diagnosis & audience segmentation
We run rapid formative research to identify behavioral barriers, motivations, social norms, and decision contexts—then segment audiences and map influencers.
SBCC strategy & campaign architecture
We translate insights into a practical SBCC strategy: behavioral objectives, theory of change, message platform, channel mix, activation plan, and governance.
Content systems & field tools
We design and test content that works in real contexts: interpersonal counseling tools, community kits, social/mid-media content, and training materials for frontline actors.
Implementation support & learning loops
We coordinate delivery across stakeholders and channels, track performance, and adapt fast—using monitoring, surveys, and listening to improve what’s deployed.
Behavioral diagnosis & audience segmentation
We run rapid formative research to identify behavioral barriers, motivations, social norms, and decision contexts—then segment audiences and map influencers.
SBCC strategy & campaign architecture
We translate insights into a practical SBCC strategy: behavioral objectives, theory of change, message platform, channel mix, activation plan, and governance.
Content systems & field tools
We design and test content that works in real contexts: interpersonal counseling tools, community kits, social/mid-media content, and training materials for frontline actors.
Implementation support & learning loops
We coordinate delivery across stakeholders and channels, track performance, and adapt fast—using monitoring, surveys, and listening to improve what’s deployed.
From insight to behavior shift
We work in short cycles—build, test, learn, adapt—so the strategy survives contact with reality.
Diagnose
Rapid evidence scan, stakeholder mapping, field immersion, and behavioral problem definition.
Design
Segmentation, behavioral objectives, theory of change, message platform, and channel architecture.
Test
Message testing, prototype tools, pilot activation, and iteration with real users.
Scale & optimize
Rollout support, partner coordination, training, monitoring dashboards, and course correction.
What gets measured gets improved
We design measurement early—so you can see whether a campaign is generating reach, understanding, intent, and real behavior change (not just impressions).
Toolbox
AI-supported where useful—always with privacy-by-design and clear governance.
- Reach & frequency (who saw/heard what, how often)
- Recall & comprehension (message understood as intended)
- Social norms & attitudes (shifts in perception, trust, intention)
- Service uptake (enrollment, visits, completion)
- Sustained behaviors (retention, adherence, repeat actions)
- Feedback signals (field reports, community inputs, digital listening)
What you get
Featured SBCC work (anonymized)
A selection of engagements where communication, behavior, and delivery were designed together.
Client names anonymized where required.
SBCC strategy for the first 1,000 days of life
Built an evidence-based SBCC framework, produced interpersonal tools and social content, and supported rollout with monitoring loops.
- Two national campaigns reaching 20M+ people
- 3,000+ participants surveyed to track learning and perception shifts
- AI-supported social analysis for real-time insights
Nationwide COVID-19 prevention & app adoption campaign
Designed a unified multi-channel campaign and coordinated stakeholders to reinforce protective behaviors and increase adoption of the exposure notification app.
- 25M+ people reached across channels
- Increased app downloads in the first months
- Weekly reporting and alignment for rapid adaptation
Enrollment communications for a national targeting system
Supported communication and engagement to improve citizen understanding and enrollment—paired with monitoring and listening to detect friction.
- 90%+ reached by communication efforts
- 74% satisfaction among enrolled citizens
- AI-based listening and reporting tools to surface issues early
SBCC across mission-driven sectors
We adapt SBCC to the delivery realities of each sector—systems, trust dynamics, incentives, and access constraints.
Responsible behavior change
Behavior change work must be effective—and respectful. We prioritize accuracy, dignity, inclusion, and safety in every intervention.
Do no harm
Avoid stigma, blame, or unintended exclusion.
Context-first
Culturally grounded messages and trusted messengers.
Transparency
No manipulation—clear intent and factual information.
Data care
Privacy-by-design when collecting feedback and signals.
Ready to change behavior at scale?
Let’s discuss your objectives, audiences, constraints, and the fastest path to measurable adoption.