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The firm · since 2018

Your project
becomes
ours too.

Straight to the point.

Founded in Morocco, Awlers brings together strategy consulting, communication and artificial intelligence to advance projects for public organisations, businesses and international partners.

We share one commitment: understand what is at stake, work alongside your teams and stay involved through to tangible results.

Our commitments

Our journey

Our work has
broadened our expertise.

From strategy to adoption, each project has shaped how we support our clients. One thread remains: connecting ambition with realities on the ground.

  1. 2018

    Connecting strategy, communication and delivery

    Our earliest projects combined strategic planning, stakeholder engagement and practical tools for teams on the ground.

  2. 2021

    Supporting programmes across organisations

    Projects in social protection and human development strengthened our work in governance, coordination and local implementation.

  3. 2022–25

    Making adoption a discipline

    In health and nutrition, we brought together behavioural science, pre-testing, practical tools and measurement to support changes in practices and behaviours.

  4. Today

    Applying data and AI to specific needs

    The AI Lab turns operational needs into tested prototypes, then into practical, governed tools that can evolve.

The Awlers PACT

How we
commit to your project.

Every project has its own context.
Four commitments remain constant.

Four commitments, one shared project.

Practical partnership

Working as part of your project.

Direct conversations, at the pace your teams work. We address issues with the people making decisions and those putting them into practice.

Accountable ownership

Understanding your project as deeply as our own.

We look beyond the brief, anticipate needs and take initiative when risks arise. You retain the decisions; we take full responsibility for our contribution.

Continuity

Maintaining continuity, from strategy to adoption.

The same people retain the project’s context, from diagnosis to adjustments. Specialists contribute when needed, without making you start the story again.

Technology with purpose

Using AI where it improves the work.

Artificial intelligence deepens analysis, speeds up testing and strengthens monitoring where it adds value. Sources are explicit; validation and accountability remain human.

Rigour at every stage.

Verified sources. Assumptions tested against reality. Results tracked to inform the next step.

The Awlers team

A focused core team.
The right expertise,
at the right time.

Consultants, sector specialists, designers and engineers come together around the needs of each project, with one accountable project lead.

Explore our three areas of expertise
One project, one team
Your organisation

The direction. The priorities. The decisions.

One accountable project lead

Your lead maintains continuity, from the initial scope to the final adjustments.

ConsultantsSector specialistsDesignersEngineers

Expertise works together.
Accountability stays clear.

What lasts beyond the project

The know-how stays
with your teams.

We plan for knowledge transfer from the start. Methods, documentation, tools and training equip your teams to continue, adapt and improve the work.

  • Documented methods
  • Tools your teams can take forward
  • Supported teams

Let’s talk

What would you like
to move forward?

Let’s discuss your project
The firm | Awlers