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Strategy consulting · Communication · Artificial intelligence

Making progress reach further. Turning evidence into action.

We combine strategy consulting, communication and artificial intelligence to help governments, international organisations and businesses deliver projects that improve people’s lives. Grounded in evidence, we work alongside your teams from the first question to concrete results.

Put your ambitions into action
Scientific rigour. Commitment through to results.Discover our approach

The Awlers film: Start with reality on the ground. Turn messages into action. Put answers within reach.

Commitment in action

Since 2018, assignments for or alongside

  • World Bank
  • European Union
  • Government institutions
  • Public and private companies
  • Foundations

Our expertise

Three areas of expertise. One commitment to action.

01From direction to action

ROADMAPIssuesPrioritiesActionDirection. Milestones. Responsibilities.IMPLEMENT

Move from the plan to implementation.

Inform choices, build a roadmap and support its implementation.

  • Strategies & roadmaps
  • Programme management
  • Evaluation & decision support
02From understanding to action

CAMPAIGNThe rightmessage.At the right time.

Make it easier to act.

Understand people, find the right message and support behaviour change.

  • Communication strategies
  • Campaigns & engagement
  • Audience research & monitoring
03From data to everyday use

YOUR ASSISTANTStructured response

Provide an answer people can act on.

Connect your knowledge to tools that simplify work and inform decisions.

  • Conversational assistants
  • Analysis & dashboards
  • Prototyping & implementation support

Our work · Morocco, 2022–2025

The first 1,000 days

We led the national communication strategy for maternal and child nutrition, developed its tools and coordinated its campaigns.

Alongside the National Initiative for Human Development (INDH) and the Ministry of Health and Social Protection, with World Bank support.

10 million+ people reached in each campaign wave Source: World Bank

Read the World Bank’s account

National communication strategy

Social and behaviour change for maternal and child nutrition

2023–2027

Four objectives

  1. Raise awareness of the importance of the first 1,000 days
  2. Encourage healthy maternal nutrition and quality antenatal and postnatal care
  3. Promote optimal breastfeeding
  4. Support appropriate complementary feeding

Insights

Analysis to inform decisions. Experiences to deepen understanding.

In-depth articles, report reviews and interactive journeys on public policy, behaviour and AI.

Interactive experience

Digital public services · 3 min

Why do so many digital public services remain underused?

Governments have moved their services online, yet many people never use them, drop out along the way or do not return. The World Bank’s The Behavioral Dividend follows users step by step: seven points where they disengage, and approaches that have worked elsewhere.

Explore the seven steps

Three minutes, no registration. An independent reading of the report, neither reviewed nor endorsed by the World Bank.

Our approach · three intelligences

Three perspectives on one challenge.

Understanding the objective, what drives people to act and what artificial intelligence makes possible: we bring these three perspectives together to build a response grounded in reality.

Scientific rigour, from diagnosis to results.

Research and data inform our choices. Alongside your teams, we test, measure and refine in the field until concrete results are achieved.

The firm

A strategy’s value lies in what it changes.

Founded in Morocco in 2018, Awlers brings three skill sets together in one team, working alongside yours:

  • Consultants Direction, choices and implementation.
  • Communication specialists Messages, audiences and engagement.
  • Engineers Data, models and AI tools.

Alongside your teams, through to everyday use.

Let’s talk about your project.

A decision to inform, people to engage or an AI use case to explore: bring a question. You do not need a finished brief.

Awlers | Strategy, communication & artificial intelligence