ADDED VALUE

The Awlers approach focuses on value creation for high-impact mobilization throughout the project

Awlers approach

Client
A collaboration with the client
Team
Multidisciplinary task force
Relationship
Based on exchange, interaction and action

Classic approach

Client
A contractual negotiation
Team
Communication experts
Relationship
Based on the deliverables

Awlers approach

Development
Strategy based on analysis and experimentation
Processing angle
Multidimensional processing
Resilience
Methodology adapted to change

Classic approach

Development
Strategy based on analyses and assumptions
Processing angle
Communication-oriented processing
Resilience
Change is an exception

Awlers approach

Reactivity
Rapid and scalable implementation
Coherence
Coherence between stakeholder actions
Digital
Native digital approach

Classic approach

Reactivity
Sequential implementation
Coherence
Focus on a communication discipline
Digital
Classical approach adapted to digital

Awlers approach

Concepts
Customized concepts designed and tested to create impact
Community
Support from an existing community of mobilizers
Monitoring and Evaluation
Ongoing monitoring and evaluation

Classic approach

Concepts
Generic concepts adapted to the theme
Community
Contractualization with influencers
Monitoring and Evaluation
Assessment at the end of the project